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Reminder - New FTC advertising rules take effect on 1 Dec 2009

Posted Date: Nov 23rd, 2009 07:20 | Hits: 593

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  • Bjantiques
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On December 1st, the FTC is changing the rules about testimonials. 

In the past you were able to publish reviews with the disclaimer that “results are not typical”

Now  the new FTC rules say that disclaimer will no longer be acceptable.

You will need to state what results ARE typical.

If you write a review on a product  you  will be required to declare if you have received any compensation for the review.

In plain English  if you are paid  or given freebies in exchange for writing the review that must be stated in the review.

As I understand it (please correct me if my interpretation is wrong)  this will also affect all sites that have those nasty hard to read  earnings disclaimers  that are in almost unreadable color and size.  Having big headlines  claiming you can make hundreds and even thousands of $$$ a day/week/month will no longer be permitted. They will have to publish realistic Typical earnings.

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Member's comment

Bjantiques  Dec 1st, 2009
Frank McMillon: I attended a webinar about this very same topic over a week ago. From my understanding, this is bla
It is my opinion that it is better to follow what I have posted and comply rather than end up being the one to be used as a test case.

As an Example Jeff Walker closed the ability to sign up to his program at midnight on the 30th Nov. In his email he stated he was doing it to avoid being a test case.

Mind you this does raise other questions about him and the claims he makes about his program.
If his claims were true why the need to close it to new members??????

Frank McMillon  Dec 1st, 2009
I attended a webinar about this very same topic over a week ago. From my understanding, this is blanket update. All of the new guidelines have not been established because this will evolve as cases are opened and taken on my the FTC.

Basically, all we as real and true marketers have to do is keep it real and keep it true when speaking of and writing about our products and services.

This update from the FTC was way overdue.

Bjantiques  Nov 23rd, 2009
peaceful: I am sooooooooooo glad about this one, BJ !!!
I agree Jeff it is long overdue.

Bjantiques  Nov 23rd, 2009
pplcheryl63: I know a lot of marketers are upset by this. So like manufacturers and others they will have to con
I think it will end up in a situation where, It will be up to honest marketers to report sites that are not conforming to the new rules to get them removed.

I also think it is going to take a long time to get rid of most of them and in the mean time unfortunately people are still going to be ripped off.

peaceful  Nov 23rd, 2009
I am sooooooooooo glad about this one, BJ !!!

pplcheryl63  Nov 23rd, 2009
I know a lot of marketers are upset by this. So like manufacturers and others they will have to conform to truth in advertising. Good, that will take a lot of these scam sites right off the map and I for one am glad.

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