Another truism about us humans, we are collectors. We absolutely love free "stuff"! Do you use free stuff as part of your marketing campaign? If not you may be missing out. It's a good way to get yourself in front of prospects!
Most people tend to think free stuff has to be expesive promotional materials. Not true. Free stuff can be anything from expensive to to dirt cheap even free! Personally I don't use expensive stuff as freebies. If it costs over a dollar you won't see me giving it away free.
Just to give you a few ideas on using "Free Stuff"
Doorprizes-You can put together a grab bag full of inexpensive items along with your information to be used as a doorprize
Put togather a workshop or seminar for other business people buy a fishbowl and have somethng nice, no more than $25 and collect business cards in your fishbowl. After your seminar draw a cars to give away the gift. (I personally like shredders)
Check on free government publications, The FTC allows us to make bulk orders on their publications. Check and see what is there that you can use for your business.
Chocolate bags. Go buy bags of mini chocolates and put together little baggies with chocolates and your card.
Either way you are giving away something that most everyone loves, free stuff. If you are going to invest in promotional materials remember you are paying a lot of money for them. Use a little discretion on who you give those items to.