We all have a sphere of influence but we often don't use it. With on line networking we have a much larger sphere than we think we have. However many of us develop our sphere but then it just sits there dormant. Your sphere can be a powerful business tool if you use it.
How many people have you met on line while networking for your business? How much do you know about them? Where are they? What are their interests? What associations or groups are they a member of? All of these questions are vital to truly activate and take advantage of your sphere.
When you look at your sphere do you have an eye on the connections you can facilitate among those contacts? Or are you simply looking at how you can do business with them? If all you are concentrating on is how you can do business you are missing out.
To give a "real world" example. I Know of a business that has patented a new item of apparel but the problem is they cannot mass produce this item. They are looking for a manufacturer. On the other hand i was recently introduced to the owner of a business that manufactures apparel and ships it to the U.S. I have sent the information on each business to the other. I have no direct gain from this. However both of those businesses stand to gain from knowing each other. What I have done here is to create a link among the members of my sphere.
Maybe it will blossom into a business relationship and maybe it won't. If it doesn't no harm no foul, I at least did do something to try to help them. If it does blossom into a relationship, even better since I had a hand in connecting two businesses who may never have connected otherwise. And they will remember who was willing to help them out. In the future they could very well be the ones to connect me with someone so that I will have the opportunity to build a business relationship with someone I would otherwise not have met.
In the end those we help are more apt to help us.