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Topics > Affiliate Marketing Issues > ID: 1850

Why do so many people fail in MLM?

Posted Date: Dec 16th, 2008 09:13 | Hits: 809

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  • Cynthia and James
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They say the failure rate is 98% that is a very high number.
I know that it is not that hard to get people to join and mlm
becasue of the vast number of people that are joining every day
but why are they dropping out as fast as they are coming into
the business. Is it becasue they think they will not have to
work? Do they think people will knocking at there door to hand
them money and want to join there business?

Well as most of know this is not the case it does take a lot of
work. Not really in the traditional sense of the word work but
it does take work. It takes time to build a relationship with
someone. I have never really understood how or why you would
want some one in your business that you have never talked to
in the first place. What do you know about this person that
you want to put into business with you. Is this person a whiner
and complainer? Do they truley understand that this is not a get
rich quick deal. If that is what they are looking for most of us
in a true business can't help them.

I would love to find a business like that myself. But I know
they don't exist so I don't even bother looking at all the hype
about makeing money in a short time. The promoters of such deals
are the only ones makeing any money off of those deals. By targeting
unsuspecting newbies to the MLM world.

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Member's comment

gelise1  Feb 5th, 2009
This is an interesting topic. I was involved in MLM many years ago and I had tried a few of them before I decided they were not for me. I have found that you really need a good mentor who is committed to your success and is skilled enough to teach you what to do and how to be successful. Sales is not an easy profession and you have to be knowledgeable and adept at people skills, sales skills, and marketing skills. If you leave out any of these skills, then you fail.

Also, many people have bad habits which must be addressed. It's not a get rich quick profession. Much time and effort has to be put into it and you have to be didligent.

It takes a lot of hard work and you have to practice your skills and read up on them regularly. I just wrote an article about this on Suite 101 and will be following with two more. Watch for them.

Regard.,

Gail Cavanaugh

Cynthia and James  Jan 25th, 2009
Gerry Pira: Why do so many people fail in MLM? I guess there are two main reasons. One is the inability o
the actual rate of failure in MLM is closer to 98% and this is due to the fact taht most MLM companies can't spell MLM they only worry aobut what is in it for the company or the full time person they are not worried aobut the 90% of MLM that is only part timers there fore you have a high failur rate.

Yes you do have to have a duplicatable system and the new recruits need to understand and use the system that is why it is so important to have a system in place that anyone can use even a child.

Gerry Pira  Jan 25th, 2009
Why do so many people fail in MLM?

I guess there are two main reasons.

One is the inability of MLM leaders to recruit people cut out for the business, which explains the high incidence of fall-outs. The percentage count is most likely 20% doing very well.

Another is the lack of determination of recruits to learn and do what is required.

It is generally accepted that duplication is the key to success in MLM. For one reason or another, the efforts of the successful MLMer are not being duplicated by the recruits.

Cynthia and James  Jan 22nd, 2009
pplcheryl63: Well now here is an interesting little hypefest nugget I recently picked up. I let myself get talked
Hey Cheryl if you wanted to get in to MLM all you had to do was ask I could have saved you alot of trouble, and it wouldn't cost near that much

pplcheryl63  Jan 22nd, 2009
Well now here is an interesting little hypefest nugget I recently picked up. I let myself get talked into attending a business briefing for an MLM and they went through all the hype and hoo ha BS. But wait they figured out you have to train people too!

The product costs $199 plus a $19.99 monthly fee.
To actually get into the business was $399 plus the $19.99 monthly membership fee, then $49.99 monthly to have website access then another $9.99 monthly for enhanced web capabilities but they know you need training so...

$199 for a set of CD's to play in your car but you really need to attend their training "boot camp" at $299 not including travel and lodging etc!so that was quite a chunk of change they were looking for. I simply laughed to myself on the way out.

JJ  Jan 22nd, 2009
I had some pretty interesting experiences with MLM programs over the last few years. In my case, the problem always seemed to take place with the whole recruiting step. Hence, the reason I have been studying marketing myself so that my team never falls victim to poor leadership and responsibility.

And also, newbies are misled into thinking that any one automatic profit generating system can do the work for them.

Yeah.... LONG-TERM !

Michaela Stubbs  Dec 16th, 2008
I have to agree with Bjantiques, often newbies are being mislead. How often do we see the "Hype" of being able to make thousands of dollars in a very short amount of time, and that without having to recruit anyone, no cold calling, ect. I heard this so many times from people who failed miserably in Network Marketing/MLM or Affiliate Programs.
The other complaint I often hear is the sponsor is not available to help when questions arise.

I've been there, done it, and learned my valuable lessons. I truly believe in Network Marketing and know that it works just fine, when done right.

I am honest with my prospects and leads, if it takes me a little longer to get them to join my opportunity or business that is fine, they have the right to know what they are getting into, and not being blinded by empty unreasonable promises, just for the sponsor to make a quick few bucks.

Network Marketing is a people business, based on building relationships.

Cynthia and James  Dec 16th, 2008
pplcheryl63: Another thing I have found is that the so called "training" in many cases is not training. Trainin
You took the words right out of my mouth I don't want to go to a meeting where the top dog gets his back patted I want to learn something.

pplcheryl63  Dec 16th, 2008
Bjantiques: In my honest opinion the High failure rate is due to the lies and BS spouted by the so called G
Another thing I have found is that the so called "training" in many cases is not training. Training has to be about how to move and market the product rarely do MLM's provide this type of training. A business briefing is not training, it's a sales pitch!

Bjantiques  Dec 16th, 2008
In my honest opinion the High failure rate is due to the lies and BS spouted by the so called Guru's.

They miss lead the unsuspecting newbies into thinking join do nothing and earn.
They teach methods that either they don't use themselves because they know they don't work or they only teach half of the methods that do work for them. They never give the full information needed to make things work as they do for them.


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