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Topics > Business Planning How To's > ID: 1555

The Importance of Your Marketing Message

Posted Date: Nov 15th, 2008 17:19 | Hits: 465
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We have all thought at one point, "what's the use...nobody sees my marketing content or my ads anyway."  Have you ever thought these thoughts or something similar?  If you have this article might be for you.  Those who are serious about sales of any product or service know that sales just don't come by mere luck.  It's about preparation and hard work.  It's about being in front of the right people with our message.  The moment we stop putting our message in front of the people who need and/or want our products and/or services we have just hung ourselves.

Marketing is keeping current and prospective clients aware that we are well able and available to assist them when they are ready.  The moment we ease up on our marketing message, people begin to wonder just how serious we are.  The moment we back off on what we have declared to be of great importance to our clients and prospective clients, they begin to wonder if we are still around.

Marketing is one of the key cornerstones in thriving market and an absolute cornerstone in an declining market.  In a thriving market we have to distinguish ourselves from the mass marketers so we can stay ahead of the game.  In a declining market we have to distinguish ourselves from other seasoned pros who are doing their best get our share of the market.

If you have a marketing message do everything you can to remind yourself to stay on point.  The seasons may change and your message may change slightly but the reality is that you want your clients and prospective clients to know you are there saying the same thing you've always been saying and providing the same quality you've always provided.

Your marketing message is in essence your calling card.  People remember you because of what you have said and what others have said about you.  When the two match up consistently you know you have a message that will penetrate the hearts of people in good times and tough times.

In closing, we are in a season when we have to know that we will be on point and get the job done no matter what.  We are in business to help our prospective clients with their needs, wants and desires.  One of the best ways to do that is to remain consistent with our marketing message.  It's up to us to get our others to boost our reputation in the marketplace and we do that with a consistent marketing message.

It's never to late to start if you've been off track.  And if you are on track, God bless you for making it a point to stay consistent.  In either case make your marketing message something that is apart of your daily conversation.

Stay in the game,


Ced Reynolds                    

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Member's comment

Kevin  Nov 15th, 2008
So very true Ced... quote: "We are in business to help our prospective clients with their needs, wants and desires."

Lots of people forget this and too often their marketing message is all about selling something. I've found that to be a huge turn off for most people ;)

Ahem, can't say it enough. Social networking and offering them a helping hand is the best way.

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