I thought this would be a good topic. I know people who do buy leads and well they are successful but the investment that they put in to get a return, well it just does not seem to be worth it to me. In the past I have bought leads too and nothing really came of it. It was a complete waste of time and money.
First let me say that the "leads" I bought were double opt in qualified leads. Supposedly when you think about the implication, these leads should be money in the bank right? After these leads have opted into being a lead twice and also someone has spoken to them about a home-based business (In the case of the ones I bought, specifically qualified for home based business!) So after all that they really should have been ready to sign up or at least just need the tiniest of pushes.
But that is not the way it worked out. Name addresses and phone numbers right there in my hands and I would call them. Supposedly they were expecting the call so it seemed funny that These "leads" did not know anything about getting a call, would not return calls and never return e-mails. But after speaking to enough folks I found out what was happening.
When I first got on the internet all those flashing banners caught me, I admit it. And when you click that flashing banner got got taking to an offer, probably several offers to get through to the end. Before you knew what had happened you had filled out who knows how many of those offers. Now it's a Wal-Mart Gift card, dinner for two at Olive Garden etc. People are clicking these banners and filling out these offers for no other reason than to get something free, but that information gets placed on a list and then they are a lead!. They have no idea someone is going to call them about joining this opportunityor that opportunity. They are trying to get something free!
And along comes the marketing Gooroos telling you to buy leads, you buy these leads and you don't have to annoy your family and friends. Sounds good but in the end the problem is you are spending money to buy leads that have absolutely no interest in your business or your product. You end up thinking its your fault, you suck at what you are doing when the truth is you just got a bunch of garbage names someone put together and is now selling to you at a profit.
What you must do if you want any success is to build your own list of leads. You have to work. You have to let go of the idea that you are going to be a great success with no effort. Now if you want to buy a list of leads and talkk to 100 people and maybe have on or two interested, how far are you going in the hole with the money wasted on that other 98? Stop-Being-Lazy! Work on cultivating your own list of interested prospects. You will get a much greater return on investment!