No matter how things get, it is so important to stick to your schedule. In fact if you don't have a schedule you're subject to get off track and stay off track for a long time and not notice that you re drifting from your intended assignment. For years I had intentions of doing things during the course of a day but I would find myself floating all over the map. It's not that I wasn't busy. I was just busy doing things that weren't IPA (Income Producding Activity).
IPA is any a activity that has the potential to lead you to a transaction. For example, making phone calls to prospective clients is IMA if the phone call has the potential to lead to an appointment for a meeting. A meeting is IPA if it has the potential of leading to a listing or attaining a prospective buyer. There are a host of IMA's that we should do daily, weekly, monthly, quarterly and annually.
Here's what my ideal daily and weekly IPA is: I say ideal because I haven't perfected it yet. It's the human part of me that keeps blowing it. lol...
Blogging - I blog at least three times a week in various social networks. When time permits I blog more. Blogging is my way of staying connected with people I know and a great opportunity to meet new people. (90 minutes weekly)
Phone Calls - I make at least 3 phone calls a day to give away free business directory listings and free business risk assessment tools to Realtors, Insurance Agents, Financial Planners and other business owners. The directory listings are valuable to the professionals I speak with becuause they give additional exposure among other B2B professionals. The risk assessment tool is valuable because it helps the professionals understand the functionality of their business in 5 different categories. It can also be used by the professional to help their own business clients. (90 minutes weekly)
Email - I send an email campaign to my list of prospects weekly. These are people who have double opted in to my receive my newsletter. The email campaign varies. It will most often be something generic that is non-salsey. Sometimes I give away a valuable free internet tool or offer marketing tips.(20 minutes weekly)
Talkcast - I do a talkcast (podcast) weekly to provide inspiration and encouragement to business associates. Often the talkcast is related to one of my blogs. There is always a tag at the end of my talkcast letting people know how to contact me. (30 minutes weekly)
Networking - I network once a week with a group of Realtors where we exchange marketing ideas and share leads. (60 minutes weekly)
SEO - Search engine optimization is big part of my weekly activity. At least 3 times a week I am submitting my syndicated blogs to the search engines. I use what's called a daisy change approach to get traffic to my blogs and talkcasts which attracts new readers and listeners. (120 minutes weekly)
Social Networking - I participate in social networks daily to establish new relationships and connect people who share mutual interests. Also I am always looking to see who's looking for be but just doesn't know it. (600 minutes weekly)
The key for me is sticking to my schedule. Of course there are times when I get off track. What I do to help myself stay on track is post it on my white board in my office. Another key is planning the night before so I get up understanding that my day is already mapped out. This is absolute key for me. Even this particular article/blog was planned out the night before.
Off to give away my free business directory listings and business risk assessment tools.
Make today the best day of your life,