Okay, I didn't mean to scare you when I said offline. As in down or dead.
What I'm asking is whether your business is an online only business? Or, Is it offline?
I'd like to share a huge pet peave of mine. The pet peave is one that many business owners overlook or sometimes forget.
It seems that just because their business is either strictly or mostly an online business they forget to advertise it in the offline world. Let me share a quick story with you, I'll try not to bore you too much. :)
I started marketing a company in the past whos business was mostly online and catalog sales. They are a western wear clothing company. Before I started working for them I had noticed that they also ran television commercials regularly. To which I didn't pay much attention because I'm just not into western wear. :)
At one meeting with them they introduced a new member of their team. So, per usual I exchanged business cards with the gentleman. He handed me a card which had someone elses name scratched out on it and his written in its place. Okay I thought; they just haven't gotten him his own yet. No big deal.
I went home that evening and while laying in bed saw one of the television commercials. The commercial was well done and I was excited to see that they were marketing their business offline as well as online. This is a good thing. BUT, I quickly discovered that nowhere in the advertisement did it mention that they had a website or the address of the website.
I jumped out of bed, went to my briefcase and pulled out the card of "the new guy." Nope, no website address there either??!!
The very next day I called and asked about why they didn't have their web address on their cards and on their television commercial. They replied that they didn't know this was important.
I asked them why they would spend thousands of dollars on a tv advertisement and not incluce this one simple line of text. Or include it on their business cards.
OK, cutting to the chase and making this short.
They got the idea and then started including the website address on the cards and in the television ads and their sales increased almost immediately.
Most people forget that just because your online business is online that you should still promote it in the offline world. If you don't, you are missing out on lots of viewers and sales to your site/business.
As for cost, the television company included this simple line of text for FREE. And, the business card printers charged only a small fee for the extra line.
The morale here is this... If you are spending thousands to promote your business; you had better be promoting it anywhere and everywhere that you can! Especially if its something as simple as putting your web address on something.
**Stepping down from my soapbox**
P.S. A non-marketed site is a billboard in a cow pasture