It happens all the time, possibly more often than you might care to think...
You unknowingly goofed on a piece of ad copy in an expensive hard copy marketing campaign, and you don't discover your mistake until the printer calls to tell you that the printing was a success, and the direct mail material was on it's way to your customers!
The blood drains from your head down to your toes as you look at the computer screen and see that the price for your product which should be $1000.00 is reading $100.00!
Holy Hannah's Hat, you really screwed this one up! Your affiliates are going to string you up, you are going to lose your customers and if that isn't enough, the reputation you took so long to build is going to go straight down the drain!
WHAT'S A MUTHA TO DO
First of all- An ounce of prevention is worth a pound of cure: Never sign off, send out, print or display any piece of ad copy that has not been proof read by at least three sets of fresh eyes!
That is a tough lesson that is learned by many a newbie in the marketing and advertising business- but seems to be mainly ignored by many online marketers!
I have seen so many mistakes on websites, in emails and on banners that it's a wonder that these affiliates survive or make money at all!
The sad truth is that many don't survive. Your and I know that we will tend to pass by any poorly written material on the way to more professional copy, even if the product was one we might have been interested in.
Marketers Be Aware- Poor copy can and will bring down an excellent product and certainly won't do anything good for your reputation!
There are many, many good resources available to help you with your Marketing and Advertising skills...
Too many, that is, to allow you to let a good campaign go bad!