work from home ideas > How To Evaluate Website Performance

tags: loan affiliate programs, make money online, work from home jobs

Setting up a website is the very first step of an Internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your website goals. If you don't know what you want your site to accomplish, it will most likely fail to accomplish anything. Without goals to guide you in developing and monitoring your website, all your site will be is an online announcement that you are in business.

If you expect your site to stimulate some form of action, whether it is visitors filling out a form so a representative can contact them, or purchasing a product, there are steps you can take to insure that your website is functioning at peak efficiency. One of the first indicators of how well your site is working for you is finding out the number of visitors in a given period of time. A good baseline measurement is a month in which you haven't been doing any unusual offline promotional activities.

However, just because hoards of people have passed through your gates does not mean your site is successful. Usually, you want those visitors to actually do something there. It is equally important to monitor the number of visitors to your site who made a purchase. This figure is called the site conversion rate, and it is an essential element of the efficacy of your website.

To find the site conversion rate, take the number of visitors per month and figure out the percentage of them that actually perf...


 Read more: Nelson Tan - How To Evaluate Website Performance




Tag Cloud

affiliate internet marketing business commission j   webmaster affiliate programs   internet promotion   online work at home   home based business opportunities   affiliates marketing   home jobs   internet marketing centre   list all affiliate programs   residual income business   work at home data entry jobs   importance of internet marketing   affiliate marketing offers   affiliate marketing made easy   internet marketing for free   malaysia networking   the best home based business   mafioso marketing affiliate   stuffing envelopes   international affiliate program