Okay, I didn't mean to scare you when I said offline. As in down or dead.
What I'm asking is whether your business is an online only business? Or, Is it offline?
I'd like to share a huge pet peave of mine. The pet peave is one that many business owners overlook or sometimes forget.
It seems that just because their business is either strictly or mostly an online business they forget to advertise it in the offline world. Let me share a quick story with you, I'll try not to bore you too much. :)
I started marketing a company in the past whos business was mostly online and catalog sales. They are a western wear clothing company. Before I started working for them I had noticed that they also ran television commercials regularly. To which I didn't pay much attention because I'm just not into western wear. :)
At one meeting with them they introduced a new member of their team. So, per usual I exchanged business cards with the gentleman. He handed me a card which had someone elses name scratched out on it and his written in its place. Okay I thought; they just haven't gotten him his own yet. No big deal.
I went home that evening and while laying in bed saw one of the television commercials. The commercial was well done and I was excited to see that they were marketing their business offline as well as online. This is a good thing. BUT, I quickly discovered that nowhere in the advertisement did it mention that they had a websit...