Just got off the phone discussing social networking and why it's so important to anyone with a home based business, or even if you don't have a business but just want to share and find information that you find interesting.
The great thing about social networking is that it totally levels the playing field for newbies who are just starting out in Internet Marketing. The only difficulty is in jumping into it without knowing what you are doing or why. With Google casting an ever closer look at social media and the zillion ways people interact on the Internet, then it's vital that you do it right.
Social networking takes away a lot of the pressures of having to learn the technical aspects of marketing online. You don't need to figure out how to write amazing, high converting sales copy. Search engine optimisation isn't nearly as important as optimising your interactions on the social networking forums. It doesn't matter if you don't yet have the knowledge to set up an autoresponder.
And with Google keen to include more socially proven content in the SERPS then it makes sense to take advantage of it. The Friend Connect gadget is just one way Google is promoting the use of social networking in sharing information and making it available to more and more people. You can see an example of the gadget on my own blog at SansMoneySecret.com/ (feel free to sign up, Read more: SansSecret - Taking Advantage of Social Networking