Are all SEO services equal?
What’s the difference between white hat and black hat SEO?
Do you need an SEO company or can you do your own search engine optimization?
This article can help answer these questions for you so that you can make the best informed decision about your search engine optimization efforts and to help you spot the best company for the job.
SEO can be done on a large or a small scale. A company who has an internet presence needs to know a bit about optimization so that their website can be found online. Many companies large and small will hire an SEO firm to help them get the best results online. While you can do a few things on your own to help you get better results, from a professional services standpoint you can expect much better results when you use a professional.
There are various things that can be done to get you the results you’re looking for. Search engine optimization efforts can be split into two groups including white hat and black hat SEO services. White hat refers to ethical and honest methods of getting the results you want. Black hat SEO refers to sneaky, underhanded or unethical ways of getting results. Black hat optimization methods break search engine rules and any indexing will eventually be undone when the search engine discovers the breach of their terms of service. There can also be grey areas in SEO, referred to as grey hat but for the most part, companies should strive to use white hat companies so that they kn...
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