This is a follow on article to my previous one "do you surf on Traffic Exchanges" http://home.apsense.com/subject/1116.html I suggest that it would be beneficial to you to read that one first if you haven’t already done so.
Last time I talked about why You Need to have a Splash Page, and why it really does need to be both Original and Individual to both You and Your Business.
What I want to discuss now is exactly how this splash page should be structured and made for best results.
Firstly I would like to say that there are two different types of Splash Page you can use effectively on Traffic Exchanges, I will call them “Qualified” and “Unqualified”. In Both Cases the Page should not measure any bigger than 800 pixels wide x 500 pixels tall, a little smaller is actually better if you have room to get your message across effectively on it.
The reason for this sizing is that there are still a lot of people out there using an 800 resolution screen size, and if they cannot see the whole page on their screens without having to scroll then your splash is not going to be effective to them.
The Print on any Splash Page should always be Bold and easy to read at a glance, keep the text short and snappy, and never overcrowd it with too much information or it simply won’t get read.
Graphics can be an effective tool when...