How many times have to starting talking to yourself saying, "I am marketing like crazy but I don't seem to get results"? The question might sound like a legitimate one but is it really?
Marketing is a series of tactics we utilize in our overall strategy to a targeted market in order to:
1. Create awareness about who we are and what we represent
2. Create a sense of familiarity so that a segment of the market is receptive to our message
3. Create an educational environment to build credibility about us, our product and/or service
4. Create a degree of interest which could lead to the initiation of the sales process
What happens in many cases is that sales people get marketing and sales confused. Sales has to do with going through a process which leads to the closing of a sale. Marketing on the other hand has to do with going through a process which leads to the initiation of a sale.
Although much of the same terminology is used in sales and marketing they are separate. They do work hand in hand though. The tough thing about sales and marketing for us individual practitioners is that we do them both. Sometimes we scold ourselves about our marketing efforts not producing results because we have mixed up the expectation w...